Email & Social: Summer Lookbook

Objective: Lift Lookbook aesthetics from the site landing page to inspire our customers to shop newness across email and social.

Email: Chapter 1, American Summer

Organic Reels for All Chapters, American Summer, Rustic Modern, and Coastal California

• Saw increased engagement with less overlay copy on image. Relied on caption to land messaging.

Get the Look: American Summer ☀️ Bright florals and block prints. Classic wicker and stripes. An ode to casual American style, this look is timeless and familiar—yet altogether fresh. Head to our link in bio for more.

Get the Look: Rustic Modern 💙 With modern profiles and rustic finishes, this high-contrast look adds character and patina. Head to our link in bio for more.

Get the Look: California Casual 🐚
This casual approach celebrates indoor-outdoor living, and the simple sophistication of relaxed spaces. Head to our link in bio for more.