The collaboration with the tastemaker and content creator, Julia Berolzheimer, launched on May 6th. We partnered with Julia to develop a summer collection inspired by her signature aesthetic that is adored by her audience of more than 1.3M highly-engaged followers. I worked on the paid social IG Carousel for conversion.

A few highlights:

To date, we’ve driven $841k in demand sales, already over 40% complete to our seasonal plan in just a few short days! Within the first 24 hours of launch, we sold out of 4 SKUs (app plates, lacquer tray, goblets, doormat).
624M media impressions to date, with notable coverage in House Beautiful, Domino, Good Housekeeping, WWD, Southern Living, Sunset, The Zoe Report, Grazia.
The Brand Marketing/PR team hosted an intimate dinner and product presentation in Charleston to celebrate the collection launch. Attendees included local influencers and top-tier national media outlets (House Beautiful, Domino, Good Housekeeping) who got to interview Julia. The event was a huge success as it resulted in dedicated media stories and garnered 6.5M+ social impression from attendees.
Nearly all influencers who we seeded to have posted about it to their collective audience of over 1.9M followers, which is incredible since coverage was not guaranteed.
We were tagged in over 200 Instagram Stories the week of the collection launch—a record for Pottery Barn!
Interesting tidbit—this is the first collab to generate more revenue through mobile than desktop.

Instagram Carousel

IG Carousel: Julia Berolzheimer